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TUESDAY

September 14th

8:00am (PST)

Presented by

Drew Leahy

Founder @ PatientNectar

WEBINAR

The Hole in Your Marketing: Out-of-Market Buyers

Who are out-of-market buyers? Tomorrow's patients (AKA future buyers). People who haven't entered the market yet but are likely to enter in the future. At any given moment, 95% of people aren't in-market seeking treatments, yet most of your marketing only targets the 5% shopping now. And marketing has never been less effective because of it.  Learn how earning trust with tomorrow's patients today is the secret to long-term, profitable growth. (*Evidence-based advice only.)

Learn more

In the media

Listen to Drew as he chops it up with Eva from RealSelf and Max from Influx Marketing about a new frontier in marketing your aesthetic practice.

About this webinar (September 14th, 8:00am PST)

Part 1: The Hole in Your Marketing (30mins) 

The number of people who will become patients in the future dwarves the number of people shopping for treatments and procedures at this very moment. Think about it: Take the # of people who will become patients of the category tomorrow, next week, in 6 months, in a year from now, in three years from now, and add them up. Compare them to today's prospects. Not even close, right? Yet most of your marketing only communicates to the 5% shopping now: B/As, treatment videos, procedure education, offers and promos, staff spotlights, testimonials, patient journey videos, sales, websites, live chat, and on and on. And marketing has never been less effective and more expensive because of it. In the first part of this webinar, I'll explore why earning trust with tomorrow's patients today is the secret to long-term growth and profit, the cost of ignoring them, and the mountains of data to prove it. 

  • Short-termism (why a narrow focus on today's prospects has made marketing less effective, and the data to prove it) 

  • Short-term growth vs. long-term growth (how growing sales today is very different than growing sales for tomorrow) 

  • "The 95:5 Law" (why we should prioritize out-of-market buyers who pay future cash flows) 

  • "The Mental Availability Law" (why 99% of practices have a brand awareness problem)

  • "The Double Jeopardy Law" (why loyalty/retention will never be more important than acquisition, and the data to prove it) 

  • Broad vs. Narrow targeting (why tight targeting limits growth by ignoring future buyers)

  • The 60/40 Rule (why balancing budget between in-market and out-of-market buyers delivers the biggest returns)

  • What if I'm booked? (why future buyers should be every busy practices priority)

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Part 2: Serials™ (30mins) 

Stay if you want. Or leave. Or show up for part two only. Your call. In this half of the webinar, I'll explore serials™, how we engineered them to generate awareness, familiarity and trust with people before they enter the market (before your competitors), and why they'll help you grow sales and profit in a way you've not been able to in the past (and a way your competitors still can't). Picture this: What if you could take every future buyer in your region (from tomorrow to three years from now) and start earning their trust today. What would that mean for long-term sales and profit? Now you can. 

  • Strategic overview

  • Editorial preview 

  • Distribution and setup 

  • Use cases  

  • Pricing model 

Plus a massive offer you won't want to miss! 

Q&A

Each part will have a Q/A section to ask and answer questions.

WEBINAR

The Scientific Laws of Growth Your Practice is Ignoring

First, we'll explore the empirical marketing laws that govern growth and profitability, the cost of ignoring them, and why nobody in the aesthetic industry is talking about them. Second, we'll explore serials™, how we engineered them to fit said laws, and how they'll help you create future cash flow for your practice like never before because of it.

Presented by

Drew Leahy

Founder @ PatientNectar

THURSDAY

September 2nd

8:00am (PST)