Part 1: The Hole in Your Marketing (30mins) 

The number of people who will become patients in the future dwarves the number of people shopping for treatments and procedures at this very moment. Think about it: Take the # of people who will become patients of the category tomorrow, next week, in 6 months, in a year from now, in three years from now, and add them up. Compare them to today's prospects. Not even close, right? Yet most of your marketing only communicates to the 5% shopping now: B/As, treatment videos, procedure education, offers and promos, staff spotlights, testimonials, patient journey videos, sales, websites, live chat, and on and on. And marketing has never been less effective and more expensive because of it. In the first part of this webinar, I'll explore why earning trust with tomorrow's patients today is the secret to long-term growth and profit, the cost of ignoring them, and the mountains of data to prove it. ​

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• Short-termism (why a narrow focus on today's prospects has made marketing less effective, and the data to prove it) 

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• Short-term growth vs. long-term growth (how growing sales today is very different than growing sales for tomorrow) 

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• "The 95:5 Law" (why we should prioritize out-of-market buyers who pay future cash flows) 

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• "The Mental Availability Law" (why 99% of practices have a brand awareness problem)

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• "The Double Jeopardy Law" (why loyalty/retention will never be more important than acquisition, and the data to prove it) 

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• Broad vs. Narrow targeting (why tight targeting limits growth by ignoring future buyers)

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• The 60/40 Rule (why balancing budget between in-market and out-of-market buyers delivers the biggest returns)

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• What if I'm booked? (why future buyers should be every busy practices priority)​

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Part 2: Serials™ (30mins) 

Stay if you want. Or leave. Or show up for part two only. Your call. In this half of the webinar, I'll explore serials™, how we engineered them to generate awareness, familiarity and trust with people before they enter the market (before your competitors), and why they'll help you grow sales and profit in a way you've not been able to in the past (and a way your competitors still can't). Picture this: What if you could take every future buyer in your region (from tomorrow to three years from now) and start earning their trust today. What would that mean for long-term sales and profit? Now you can. 

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• Strategic overview

• Editorial preview 

• Distribution and setup 

• Use cases  

• Pricing model 

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Plus a massive offer you won't want to miss! 

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Q&A

Each part will have a Q/A section to ask and answer questions.

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